LURPAK

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 LURPAK SPREADABLE IS FOR THE QUICK MEALS. NO RECIPES. NO CAREFUL MEASURES. THOSE TIMES WHEN YOU JUST GET A FEW GREAT INGREDIENTS AND THROW SOMETHING TOGETHER FOR YOURSELF.

WE WANTED TO CAPTURE THE BEAUTIFUL, RHYTHMIC CHAOS OF FREESTYLING IN THE KITCHEN AND MAKE PEOPLE FEEL HOW WONDERFUL IT IS TO EXPERIMENT WITH DIFFERENT FLAVOURS.

WE ASKED JUAN CABRAL TO BRING THIS TO LIFE FOR US, ACCOMPANIED BY A RIP-ROARING TRACK COMPOSED BY SOUNDTREE MUSIC, WHILST THE VOICE OF LURPAK, RUTGER HAUER, STEERS THE SHOW LIKE THE LEADER OF THE BAND.

 

 

IN OOH WE WANTED TO GET PEOPLE TO RE-EVALUATE SANDWICHES, SHOWING THE POTENTIAL OF WHAT CAN BE DONE WITH GREAT BREAD AND INTERESTING INGREDIENTS.

SHOT BY GUSTAV ALMESTÅL AND STYLED BY KATIE GIOVANNI

 

 

THE CAMPAIGN EARNED LURPAK ITS BEST ROI OF ANY CAMPAIGN IN THE BRAND’S HISTORY AND SAW MORE SPREADABLE SOLD IN 2015 THAN EVER BEFORE.

RECOGNITION:

Cannes Lions: 1 x Silver, 2 x Bronze, 2 x Shortlist

D&AD: 1 x Wood Pencil

Clios: 1 x Silver, 2 x Bronze

BTAA Craft: 1 x Gold

BTAA: 1 x Bronze