NETWORK 2013

AT THE BEGINNING OF 2013 THE WORLD WAS IN DIRE STRAITS. WITH THE UPCOMING G8 SUMMIT BEING HELD IN BRITAIN, WE WANTED TO DRAW POLITICIANS ATTENTION TO JUST HOW ANGRY PEOPLE WERE WITH THE STATE OF THE WORLD.

WE HAD AN IDEA, INSPIRED BY PETER FINCH’S RANTING SPEECH IN THE 1976 FILM ‘NETWORK’: TO GET AS MANY PEOPLE ACROSS THE WORLD TO LEAN OUT OF THEIR WINDOWS AT THE SAME TIME SCREAMING THE SAME THING.

 

 

WITHIN A COUPLE OF DAYS OF PUTTING THE FILM ON YOUTUBE, WE’D HAD OVER 400,000 VIEWS, DOZENS OF EMAILS FROM PEOPLE WANTING TO HELP POPULARIZE THE MOVEMENT AND SEVERAL CELEBRITIES PLUGGING IT.

THEN THIS HAPPENED:

 

 

 

WITH OUR MOMENTUM SHOT, WE COULDN’T GET THE CAMPAIGN RECOGNIZED ENOUGH WITH THE AMOUNT OF TIME LEFT BEFORE THE SUMMIT.

WE FAILED.

MAYBE NEXT TIME.