Oxfam – Food For All


OXFAM FELT LIKE PEOPLE HAD FORGOTTEN WHAT THE CHARITY’S PURPOSE WAS. FOLKS KNEW IT WAS SOMETHING TO DO WITH POVERTY BUT COULDN’T PUT THEIR FINGER ON EXACTLY WHAT.

USING THE BOLD AND UNCOMPLICATED LINE ‘FOOD FOR ALL’ WE CREATED A SERIES OF OUTDOOR AND PRESS ADS, CHANGING PEOPLE’S PERCEPTIONS OF POVERTY STRICKEN COUNTRIES AND MAKING A BOLD STATEMENT OF INTENT FOR THE FUTURE.