NIKE DAFNE

As part of the 'Unlimited' Rio Olympics campaign, Nike wanted to shine a light on Holland's sprinting powerhouse, Dafne Schippers.

A number of sites around Amsterdam had been booked and we were asked to create iconic visual pieces to fill them.

We enlisted Albert Watson, one of the world’s most successful photographers, known for shooting icons ranging from Steve Jobs to Michael Jackson to Jay Z.

These pieces focused on Dafne's signature explosive start over a number of billboards across the city.